Sixty years have passed from when it was first marketed, and the Vespa keeps exerting its unaltered charm. The world has changed, ways of getting around have been radically modified, and yet the motor scooter designed by Corradino D'Ascanio is still there, among the longest-living objects in Italian design history. The Vespa has been able to bypass the inevitable obsolescence of daily objects and carve out for itself an image that is trendy, if not indeed representative of the spirit of the times. In the history of the most famous motor scooter in the world (we finally discover why its called a Vespa), the theme of industrial reconversion comes together with the history of communications, advertising, the imaginary, lifestyle, landscape, mobility. The Vespa Piaggios long journey is a tiny part of our lives. We are currently discussing with our distributors the possibility of publishing an English-language edition.